MyWater — Smart Water Purification

MyWater turns tap water into purified mineral water through an eight-stage system sold on a subscription rather than as a one-off appliance — filters, servicing and maintenance are included, which changes the site's job from "sell a product" to "sell an ongoing relationship".

The site is a Next.js application behind Cloudflare, covering distinct product lines for homes, SMEs, offices, large corporates and restaurants, alongside glass bottles and custom RO plants. Each segment needs its own framing and its own quote path, so the same catalogue is presented several different ways depending on who is reading.

The connected-device angle runs through the content too: the companion app reports real-time filter health, service history, billing, water quality scans and consumption, so the marketing site has to explain a piece of hardware, a subscription and a software product at once.